50 Days of Giving
Through Western Union's 50 Days of Giving campaign in 2010, the company helped raise charitable-giving awareness during the holiday season. Western Union announced an initial total of $100,000 in grants to benefit five U.S.-based NGOs: Boys & Girls Clubs of America, CARE USA, Mercy Corps, Save the Children and The U.S. Fund for UNICEF. Together with six-time Grammy Award winning recording artist, John Legend, we also unveiled www.50daysofgiving.com - an online voting site that encouraged consumers to take an active role in supporting one of the five charities this holiday season. Mercy Corps received the most online votes during the voting period, which ended on December 25, 2010, and as a result, they received an additional $150,000 grant from Western Union.